BRAND MANAGEMENT

Abstract

This paper aims to recognize the key variables: (1) brand management and market share; (2) and the key aspects of branding strategy and market strategies; (3) to examine the effect of the relationship between the marketing strategies on the brand market. The results obtained in modeling the influence of the variables. Therefore constituting a good analytical framework of the magnitudal size and evolution of brand market shares. This paper concludes with limitations and remarks on the future researchers for each paper noted.